A-Cold-Wall designer Samuel Ross has been taped by Swiss watch brand Hublot as the latest “friend of the brand”. This new collaborative will see Ross designing a series of projects from new watch designs to furniture and in-store installations.

To mark the announcement, Ross – who was the winner of the 2019 Hublot design prize – has produced his first creation designed to celebrate the watch brand’s 40th anniversary. Combining igneous rock (granite) as a reference to the origins of Fusion, with metal crafted by man (steel), Samuel’s sculpture explores and juxtaposes these materials to create a balance between the organic – that which can only be created over time – and the industrial, which is forged through innovation.

The Hublot 40th Anniversary exhibition by Samuel Ross is currently on show at the Hublot manufacture center here in Switzerland.

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