„For Chanel, beauty is not a matter of gender; it is a matter of style. BOY DE CHANEL allows men in their beauty routines to have the tools necessary to feel better about themselves. Moreover, men should be free to use makeup products to correct their appearance, without calling into question their masculinity.“
The beauty line is comprised of an eyebrow pencil, a foundation and a matt lip balm.
BOY DE CHANEL draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men.