Haute Horlogerie and Haute Couture? An exquisite match made in heaven!
Prestigious high watchmaking Maison Vacheron Constantin tapped couturière and multi-talent Yiqing Yin as the first woman ever(!) to star on it’s “One of Not Many”campaign.
The 35-year-old Beijing native designer becomes the face behind the brand’s womenline “ÉGÉRIE.” Unveiled earlier this year, the line inspired by Haute Couture elements is available in three models and includes a self-winding, moon phase, and moon phase diamond-pavé in 18kt pink gold, white gold, and steel models.
It isn’t hard to see why this is a match made in Haute Couture heaven as Yiqing Yin shares with the watchmakers and artisans of the Maison a concern for detail and adesire for discovery. Ties were thus woven between Haute Couture and Haute Horlogerie, two worlds where craftsmanship, expertise and rarity would be nothing without passion and creativity, a vocation that is constantly being challenged and reinvented in step with successive creations.The Égérie collection symbolises this encounter through the pleated dial and the off-centre aesthetic of its design.